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2CA’s little viral stunt!

By AngryHenry - 30 June 2008 38

I couldn’t resist turning this into a post after I saw all the people bitching about Canberra radio following the story “Help! My Mum now listens to 2CA“. I hope the guys from the network gave SimpleShane77 a nice performance bonus for his little peice of marketing… I think he really ‘touched the people’ with this one.  

Have you heard of viral marketing? The guys at 2CA obviously think they have and this is a lame attempt at just that.

I think Miss Jill and co. should have a crack at radio personally. I found their posts more entertaining than the people whingeing like the radio was was a shoddy dj contracted to play the tunes at their 21st and didn’t have what they requested.

The commmercial radio stations are trying to do one thing and one thing only. Win you over. Through prizes, interviews, stunts, music, charity or whatever depravity they can use to suck you in. And once they’ve won you over their next task is to keep you listening through the commercial breaks and the songs. If someone sticks around for fifteen minutes, they get a rating point.

Here’s an example of how they do it…

Why do you think the radio always does things for kids with cancer? Because adults with cancer don’t have the massappeal, kids do. Adults don’t ‘test’ that well with the audience. We’re all suckers for sick/dying children.

Radio in Canberra has degenerated into nothing but a cost-saving excercise for the commercial stations and half the problem with the commercial stations is that they are stuck in a very small pond and are trying to be way bigger fish than the pond could possibly sustain. 2CA now resides in an upstairs office in Mitchell, 104 and 106 are based in an old building that resembles a demountable in Crace. Yet the boards and general mangers of these stations are so caught up in their almighty bottom-line that they can’t see the problem, they’re saving cash and it’s still rolling in so no worries.

The average commercial DJ in Canberra would earn about 40 to 45 grand a year, breakfast would earn a bit more (around $55 – $60), the average salary in Canberra for 2007 was about $66 grand. It speaks volumes about getting what you pay for.

And then there’s the music programming done by guys who look at pie-charts, graphs and statistics to see what’s ‘testing’ well. Whatever happened to a ‘good song’?

But let’s not get into music, that’s like talking about religion…

My two cents about commercial radio, you might not like them, I actually hate the station they work for but Scotty and Nige are the real deal as people. Nige is actually FROM Canberra. And both of them are the same guys on air as they are off. I’ve never heard jocks on air be more honest about the industry they are in and get away with it and that’s a good thing. But once they’re off the air or having a bad day, it’s back to the cd for me.
We’re all going to hell and your favourite band sucks.

What’s Your opinion?


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38 Responses to
2CA’s little viral stunt!
p1 9:39 pm 30 Jun 08

@pirate – Having your own go at viral marketing? Or should I go re-read the original 2CA thread?

ant 9:31 pm 30 Jun 08

Pesty said :

Scotty and Nige are on 104.7 weekday mornings, I dislike the radio station in general It’s mainly for youngsters, but these guys are hilarious! Real comedians.

Yep, I agree. The music’s a bit ordinary (prefer Triple J actually) but these two are as funny as hell, and intelligent, too. I really enjoy their show in the morning.

pirate 9:09 pm 30 Jun 08

when you bash 2ca i feel like your bashing US. like when i usd to be called “poof” and “fag” at school, wil it never end?

not long ago 2ca was changed to serve us, and we LOVE our gay radio station!!!!

my mates brother was the partner of the bloke in charge at 2ca and they were going to make a huge song and dance about there new gay frendly station.

they gave jobs to a whole swag of gay djs, but at the last minute some marketing killjoy got in on the act and pulled the plug on the big anouncment because he rekoned it would affect advertizing. imagine that! are we such second class citizens that we effect advertizing. this kind of descrimmination makes my blood boil!!

anyway, they launched a gay 2ca quietly, except one of the djs got his gear off in a gay nightclub and he looked hot!!! ive seen it on u-tube.

don’t bash 2CA, the only virus you need to worry about is HIV.

and help us make gay mariage legal in the ACT like in california. visit: http://www.actnow.com.au/Issues/Samesex_marriage.aspx

three cheers, horray, horray, horray, for 2CA, you make me proud to be gay!

the pirate

Thumper 9:07 pm 30 Jun 08

I was once told that I have the face for radio, but dont work in Radio.. Wasted, yes probably

When I was acting (many years ago in lots of short movies) I was told I had a character face. That is, I was never going to play a lead but I could play a sidekick or a bad guy 😉

VYBerlinaV8_the_one_ 9:00 pm 30 Jun 08

Neither station plays enough Led Zeppelin or Ska for my tastes.

I can’t believe you used the terms ‘ska’ and ‘taste’ in the same sentence.

Morgan 8:55 pm 30 Jun 08

I was once told that I have the face for radio, but dont work in Radio.. Wasted, yes probably

sexynotsmart 8:36 pm 30 Jun 08

Jeepers, four eps into ‘The Gruen Transfer’ and everyone’s an advertising expert.

Let it go, Henry. Scotty and Nige are funny, but they are NOTHING compared to the silky smooth tones of the sensual Anne Fulwood, afternoons on Radio National.

I mean GOODNESS GRACIOUS she sounds so damn good you want a mass murder or Gulf War 3 just so she can pre-empt the sports report.

I get the same dangerously warm feelings when she speaks as I used to when a young Catriona Rowntree did ‘The Request Fest’ evenings on TripleJ. Speaking of which, does anyone know what happened to Tunny?

Pesty 7:57 pm 30 Jun 08

missjill said :

Not since last weekends episode of Benny Hill have I been in such hysterics.

Just incase this thought crossed your mind Henry, I have absolutely no affiliation whatsoever with 2CA, or any other radio station in Canberra, Australia or the Universe, nor do I have aspirations to work in radio, but thanks for the compliment.

One final thing. Err, uhm, who are Scotty and Nige? Anyone know?

Calling all owners of 1970s original 2CA t-shirts. Would love to buy it if you have one? Might even auction them off for charity at some point.

Email me: missjillloves2CA@gmail.com

Scotty & Nige are on 104.7 weekday mornings, I dislike the radio station in general It’s mainly for youngsters, but these guys are hilarious! Real comedians.

fhakk 7:49 pm 30 Jun 08

Can we start guessing who’s in the industry and who’s not from the previous thread? This could be fun…

Mælinar 7:02 pm 30 Jun 08

P.S. to my last post: Enough people last month were complaining about the lack of stories to warrant soft-porn (thanks jill) and laksa. Go find a computer game forum if you are still unhappy and bitch about how ubergamex is still crappy compared to Diablo even though its a FPS and not in the same genre.

@fhakk – I’m a pube. I can also count the amount of time I’ve listened to either station on a 1hour stopwatch. Neither station plays enough Led Zeppelin or Ska for my tastes.

fhakk 6:44 pm 30 Jun 08

This is getting ridiculous.
Could we have a little transparency here? Anyone brave enough to admit they’re currently working for 2CA or 104?

Thumper 6:40 pm 30 Jun 08

last weekends episode of Benny Hill

AH, now you’re talking

Mælinar 6:34 pm 30 Jun 08

As I stated on the other thread:

There’s already more incentive on this site to listen to 2CA than I’ve ever had from any other station, so without even intending it, I’m sure missjill has confounded every advertising exec on radically high salaries this side of the black stump.

I’d be interested in finding out the relevant patronage levels in coming months.

So, Mr Radically high salary – what you got up your sleeve ? More black thunder ?

missjill 6:30 pm 30 Jun 08

Not since last weekends episode of Benny Hill have I been in such hysterics.

Just incase this thought crossed your mind Henry, I have absolutely no affiliation whatsoever with 2CA, or any other radio station in Canberra, Australia or the Universe, nor do I have aspirations to work in radio, but thanks for the compliment.

One final thing. Err, uhm, who are Scotty and Nige? Anyone know?

Calling all owners of 1970s original 2CA t-shirts. Would love to buy it if you have one? Might even auction them off for charity at some point.

Email me: missjillloves2CA@gmail.com

Duke 5:51 pm 30 Jun 08

“Have you heard of viral marketing? The guys at 2CA obviously think they have and this is a lame attempt at just that.”

Any chance of you backing that claim up with any proof, or should I assume you work for a 2CA rival and this is your own attempt at viral marketing/slander? Me thinks the latter.

Rock On

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