I recieved a call from a market research company on Friday night asking if I would answer some questions about ACT political parties and the upcoming election. “Sure, happy to participate in the process….” I said.
10 minutes later the poll concluded and I asked “Can you tell me who is conducting this research?”
“Ah no…we don’t have that information here”
After a further 5 minutes of discussion I managed to elicit the market research company name. They said that they only had to provide their name – no other info needed to be provided to callers.
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Pi$$ed off with the lack of info I did some digging:
The company being used is not a member of the Australian Market and Social Research Society (the industry professional body).
They are based in Adelaide (what’s wrong with Canberra political parties using Canberra market researchers?)
The whole thing reeked of cheapness and dodgyness.
After reading the AMSRS site it’s clear these guys broke almost every code of practise listed.
Anyone know of any legislation or body that regulates this type of thing – especially in an election?