We happened across the Jazz Apple shop in town today. Not sure whether to call it a cafe, although it has tables and chairs and an espresso machine. It is the outlet where a businesswoman featured the other week on 7.30 sells her cupcakes. The staff are very nice and friendly.
Coffee was moderately OK for a low-expectation joint, though just at the upper limit of normal city price at four bucks.
But the “cupcakes” were a shocker. Worst shop-bought cake I have ever eaten.
First of all, they cost five dollars each, and they are not large. Five dollars. For that price you would expect special ingredients and/or exceptional presentation flair in special, high-end surroundings. You get neither.
The cupcakes (we sampled three) were all clumpy, undercooked and had a gross puddingy uneven texture. Any CWA worthy would have chucked them in the bin, seriously. Two of the cakes left their bases in the paper cup they had been cooked in (they were served in their paper tray, which probably means these bad-texture “cupcakes” were the norm, and they can never ease them out). The icing swirl was cloyingly, disgustingly over-sweet, beyond toddler sweet tooth taste – and these cakes were grown-up size. They simply tasted cheap.
Perhaps worst of all: when you are paying five bucks for something where the ingredients cost the company all of thirty-odd cents, you’d expect that little decorative touches might be a bit special and high-end, and at least created in the shop. But the cakes were decorated with tiny ten-for-a cent bought-in-bulk flower conceits from China.
In short: packet mix from the supermarket results in a vastly better product than the cakes at Jazz Apple. Don’t go there!
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