Canberra home buyers will have greater choice when it comes to selecting a builder from this weekend, with Japan’s largest homebuilder, Sekisui House, opening its first ACT display home in Wright today.
The display home was officially opened by Chief Minister Andrew Barr and Sekisui House managing director Kazunari Takayanagi.
Minister Barr said he was pleased that a large international company had recognised “the enormous potential” of Canberra’s property market.
“This is great news for home buyers in the Territory, providing more competition and better choice when building a new home,” he said.
Sekisui House was founded in Japan in 1960 and has operated in Australia since 2009. The company, which employs over 22,000 people worldwide, has built over two million homes.
Takayanagi said that the company chose to invest and build a display home in Canberra because of its affluent population and strong demand for housing – particularly in Molonglo and Gungahlin.
“The housing market here in Canberra is really attractive for us due to the demand for high quality housing and the relatively high average income,” he said.
Sekisui House’s ACT designs start from $185,000, with the average contract price around $250,000. Its target markets are first home buyers, young families and empty nesters looking to downsize.
Senior manager product and marketing Takao Sawai said that Sekisui House’s key point of difference is building homes that are efficiently designed and foster family interaction. The Canberra display home, for example, has an open plan living, kitchen and dining area with a children’s play area separated by a low wall for easy supervision. Natural light is also abundant.
“Australia is facing a social problem of affordable housing. Houses need to be spacious and functional, even if they’re on smaller blocks. This means no wasted space, better integration with indoor and outdoors, a smooth flow between living areas and creating spaces where families can interact but still have privacy,” he said.
Takayanagi explained that delivering traditional Japanese customer service is also a priority.
“In Japan, 50 per cent of our new customers are generated via word of mouth and positive recommendations. We are hoping to do the same in Australia,” he said.
The Sekisui House Wright Display Centre is located at 11 Dot Butler Street in Wright and is open 7 days (10am-5pm) from Saturday 21st March.