New Canberra Hospital Branding. Choose a logo! [With Poll]

and how much Bleeding money are they wasting on rebadging everything when the waiting lists to either see a specialist or obtain much needed surgery blow out to kingdom come! Not happy Jan!

I preferred the brutal honesty of the old logo.

Edit: Embedding image fail – direct link:

https://p.twimg.com/AYkn1x1CMAAjGcq.jpg:large

I am not thrilled with any of the presented options so I cant bring myself to vote. If I was forced at gunpoint I’d vote for 2 but it could be improved. 3 reminds me of IBM way too much (which is a very outdated style now) and hurts my eyes and 1 looks is unsuitable for the many reasons listed above.

Ezy said :

It is hard to judge without reading the brief, but I am not overly impressed with any of these. The main problem I have is the typography. Option 1, the leading is far too generous. Option 2, would be suited for a childrens hospital, way too rounded. The third option, in my view does not work… really clumsy and outdated.

Surely there is more creative talent out there in Canberra? These logos aren’t hitting the mark in my opinion.

I concur. These logos look like they were crowdsourced from a daycare centre.

Being colour blind the main problem with option 2 is that the colour on the top and on the right look exactly the same to me. At least the current logo is in ACT Govt corporate colours which was one of the contributing reasons why the “running man” logo went. More pointless waste of money which could have gone towards caring for patients. Duffbowl got it pretty right, a relatively new Chief Executive of a recently renamed “Directorate” with a relatively new corporate structure and relatively new Deputy Chief Executive of Woden Valley Hospital as part of Royal Canberra Hospital and Associated Regional Services, oops Royal Canberra Hospital South, oops The Canberra Hospital, oops Canberra Hospital and Health Services dammit.

It is hard to judge without reading the brief, but I am not overly impressed with any of these. The main problem I have is the typography. Option 1, the leading is far too generous. Option 2, would be suited for a childrens hospital, way too rounded. The third option, in my view does not work… really clumsy and outdated.

Surely there is more creative talent out there in Canberra? These logos aren’t hitting the mark in my opinion.

Logo 1 with the type from logo 4.

The second one. The third one makes me want to go into an epileptic fit.

No more running man logo? My friend designed that one.

“or option 5

THE BIG UNWASHED HAND” . . . ‘down down, standards are down . . . ‘

I like the first one – a C+ grade is about all most people would give Canberra Hospital under the current administration – and that’s being generous!

The current logo looks better than the three options.

Well I bet Alan Hawke is happy he put all that effort in and the nice people of the ACT govco told him they were going to implement his suggestions. It would seem like every one else they deal with its all lies.

dpm said :

Waiting For Godot said :

Waiting For Godot said :

Option 1 is stupid with its plus sign indicating “positive”. Not the right thing to convey if you are having an AIDS or PSA test.

Option 3 also has the positive plus sign. Do the designers of these logos have any knowledge of medical matters at all?

Hmmm, I thought the Medical Cross was a well-known symbol designating medical staff, care or areas? e.g Red cross, some chemists, first aid kits….? I could be wrong!

No your not wrong but thats why it shouldnt be used. Some of the staff that they employ belog in a zoo. not at the Hospital

Hmmm…don’t love any of them, but the first one get s big thumbs down.

Does a hospital really want to adopt a logo which could be visually interpreted as “C+” – one can only imagine what sort of headline a creative journo could make out of that.

or option 5

THE BIG UNWASHED HAND

Waiting For Godot said :

Waiting For Godot said :

Option 1 is stupid with its plus sign indicating “positive”. Not the right thing to convey if you are having an AIDS or PSA test.

Option 3 also has the positive plus sign. Do the designers of these logos have any knowledge of medical matters at all?

Hmmm, I thought the Medical Cross was a well-known symbol designating medical staff, care or areas? e.g Red cross, some chemists, first aid kits….? I could be wrong!

I prefer the rectangular roundabout. Question is though, how much money was spend on this?

Holden Caulfield said :

The answer is clear.

Option 4.

Yeah.

THE BIG GOLDEN STAFF

Holden Caulfield said :

The answer is clear.

Option 4.

Yeah.
The big golden staff.

None of them are an improvement on the current one.

Also, I’m glad to know there are no more important issues to be solved in ACT Health, everything is obviously perfect if they’ve got time to waste on this crap.

DarkLadyWolfMother said :

They all look like student attempts at the idea. Though I have to say, the first one is the most crap.

You’ve obviously not seen many attempts at typography by students. These aren’t brilliant by any means, but they’re better than what most students turn out.

FFS? What is it with Labor and the english language? They seem determined to use more words than necessary for anything they can. Hospital and Health Services… agh.

Waiting For Godot said :

Option 1 is stupid with its plus sign indicating “positive”. Not the right thing to convey if you are having an AIDS or PSA test.

Option 3 also has the positive plus sign. Do the designers of these logos have any knowledge of medical matters at all?

Option 1 is stupid with its plus sign indicating “positive”. Not the right thing to convey if you are having an AIDS or PSA test.

They all look like student attempts at the idea. Though I have to say, the first one is the most crap.

Let’s keep the current one and not spend more money on a pretty pointless exercise.

If it’s going to be a poll, should we have ‘keep the current logo’ as an option?

johnboy said :

Classified said :

Why not just have standardised ACT govt branding?

It doesn’t get anyone a long lunch with the creatives?

That would be about the only reason.

Duffbowl said :

I have to ask the question… what’s wrong with the current one?

Apart from it looking like an amateur high school project? Maybe that was the look they were going for.

The new options at least look professional and I want to like Option 2 the most, but the cross looks a bit too fiddly. Option1 has potential, but the proportions are all wrong. Option 3 also has potential, but again, has issues with its proportions, if a bit smaller perhaps the striped cross might not look so busy and cumbersome.

Hard to judge logos properly when we’re not aware of the brief or the objective of introducing a new identity.

Classified said :

Why not just have standardised ACT govt branding?

It doesn’t get anyone a long lunch with the creatives?

Why not just have standardised ACT govt branding?

The answer is clear.

Option 4.

Wow. I don’t really think any of them are good, but number 2 seemed the best of the lot.

I have to ask the question… what’s wrong with the current one?

The cynic in me says that it’s a bureaucrat’s attempt to deflect attention from bigger issues, or their way of putting their stamp on things.

The bullet is unloved so far.

Pac-Man FTW!