In today’s busy world it’s a smart move for businesses to use professional graphic design services. It helps you stand out in the crowd. Professional graphic design isn’t just about “good looks”. It’s about achieving business goals. This includes attracting new customers, achieving sales, promoting products or providing services.
In this article, we’ll outline the qualities to consider when choosing a professional graphic design company, and share where to find the best in Canberra.
What makes a great graphic designer?
A great graphic designer will get to know your business. This way they’ll be able to reflect your business through amazing visuals. Great graphic designers work hard to present your brand in the most effective way. Choosing the right graphic designer can help fast-track your project.
It can be helpful to keep the following in mind when choosing a graphic designer.
- Technical know-how. Choose a graphic designer who has design flair and technical know-how. This is important because graphic designers use information technology and software applications to do their work.
- Creativity and innovation. You’ll want a graphic designer who is creative and innovative. You’ll want one who thinks outside the box . This will enable them to present exciting visual solutions for your needs.
- Briefing and communications. You’ll want a graphic designer who pays attention to your brief. Make sure your graphic designer is a great communicator so, above all, nothing gets lost in translation. Graphic designers also need to be good communicators with printers and other production experts who may be involved in your project.
- Organised and efficient. It’s essential that your graphic designer work efficiently to save you money. Above all they need to be organised so they don’t miss deadlines.
- Experienced. Choose a graphic designer who is experienced and has a fantastic portfolio.
The best graphic designers in Canberra
RiotACT’s editorial team has combed through 20 years of on-site comments to compile a list of the most recommended businesses according to you.
To be listed in our Best of Canberra series, each business needs to have consistently received positive feedback on RiotACT and Facebook as well as maintaining a minimum average of 4/5 stars on Google.
FoundryCo is your team for brand, graphic design, creative and websites. Their experience and broad portfolio of clients have their process producing effective and beautiful work without the fluff.
By providing a mix of design, strategy and digital solutions, FoundryCo builds your brand so it stands out in a saturated market.
For more than 20 years, Swell Design Group has provided graphic design services for thousands of projects. Its close-knit group of designers and developers are expert at breathing life into brands, digital experiences and built forms. They do so with strategic thinking, collaboration and personality. In addition to brands and websites, Swell Design Group develops print products, signage and wayfinding.
On Google, Marty Bradstreet wrote, “Great team of designers that go above and beyond expectations!”
GRi.D Communications—an award-winning graphic design company—was established more than 27 years ago. The GRi.D team provides the full suite of graphic design services. GRi.D is expert in the graphic design of corporate and visual identities, publications, annual reports, brochures, books, merchandise, online products, signage and exhibition design. Digital communication services is another area of expertise.
Wendy Johnson wrote on the RiotACT, “GRi.D Communications is creative, flexible, professional and highly experienced and proactive with advice.”
Coordinate combines strategy, creative and media to make and impact and build brands. Services include creating identities, graphic design, digital design and development, and video production. Coordinate partners with clients to help drive transformation and growth. The creative team supports businesses to solve complex challenges, create new opportunities and reimagine what’s possible. Coordinate has produced graphic design work for a wide range of high-profile clients such as Zango, CBR, National Zoo and Aquarium, Australian National University and Westfield.
If you’re looking for more information on design and production services, you might like our articles on the best printers, best web designers, best digital signage companies, best sticker and decal companies, best pull-up banner and flag companies and best A-frame signs Canberra has to offer.
Your experience with graphic designers in Canberra
Thanks to our commenters who have provided insightful feedback. If you believe we have got it wrong, please let us know.
Have you had experience with any of the graphic designers listed above? If so, share your feedback in the comments below.
Frequently Asked Questions
How do I choose a graphic designer?
Choose a graphic designer with an excellent portfolio, proven experience and strong communication skills. You’ll want one who wants to learn about your business. Choose a company that will meet your deadlines and work to your budget. Select a graphic designer who has a personality you can work well with.
How do I brief a graphic designer?
You can write a brief and/or talk to the graphic designer. It’s important to be clear on your needs. Graphic designers can provide advice and great ideas, but you’ll need to explain what your project is about.
How much does graphics design cost?
Many factors influence graphic design costs, for example, the type, size and complexity of your project. Ask for detailed and itemised written quotes. Do so before signing an agreement. Also ask how you’ll be billed.
Are all graphic designers brand specialists?
Not all graphic designers offer branding services. Some do specialise in brands, however. It’s best to check this out at the start. Also ask for examples of their branding work.
If I’m paying for the graphics design do I own the original files?
It’s essential to discuss this in advance with your graphic website designer. Doing so will make sure everyone is clear on ownerships. Copyright issues are often involved in graphic design work.