According to Ooh Media’s CEO Brendon Cook, the Betstar ad, which was created inhouse, is the sixth piece of creative work the company has had to knock back this year. The moves comes as pressure on the outdoor industry over public taste mounts with a parliamentary inquiry into the regulation of billboards under way.
“There’s a perception that anything can go up on a billboard. That’s not true,” said Cook. “This is an example of where creative work could have caused problems if our team, which is based in Melbourne, was not made aware of the context of the story.”
“But we have a process in place, and a panel of 25 people of different ages and sex that reviews creative work before it goes up,” he said.
Good taste? Or too much nannying?